WooCommerce is a eCommerce shopping cart plugin that was launched in 2011 and has since experienced exponential growth to over 2 million users. Its popularity has grown due to its ease of use.
Benefits of using WooCommerce
1. WooCommerce is free
WooCommerce utilizes a `fremium` model in which anyone can effectively use all its basic functions without paying a single cent but to utilize its more high end services then a user has to pay a small fee. Fortunately, the “fremium” service provides most of what small businesses need to get started.
2. Great customization capability
WooCommerce offers a very wide range of themes that can be easily customized to fit user needs and tastes. Branding, logos and color shades can be personalized by using built-in features located in the drop down menu.
3. Elegant simplicity
This plugin does not sacrifice professionalism just because it is a free service. Its platform is designed to be easy to use while maintaining good functionality such as back-end processing involving logistical support and order fulfillment.
4. Invulnerable security is guaranteed
WooCommerce is updated on a regular basis as a mechanism of ensuring that the service stays ahead of new emerging security threats. The point of sale system(POS) is also regularly updated to keep up with upgrades made to WordPress to avoid technical incompatibility or bugs.
5. User-friendly integrated analytics
The ability to systematically track and analyze data regarding sales patterns provides invaluable insight to online sellers but a common problem is that often this data is presented in a complicated manner that makes little sense to most users. WooCommerce solves this problem by sorting through data regarding customer statistics, revenue and other variables to present a clear and comprehensive picture of operations. WooCommerce also allows users to integrate systems such as Google analytics and Heatmaps as a way of sorting through huge loads of data that may need a more refined evaluation.
6. Payment processing
WooCommerce allows users to avoid the tedious hassle of setting up a merchants account by allowing easy payment processing via PayPal. There are also several other integrated payment gateways that allow easy transactions by paying with credit cards or even accepted crpto-currencies. WooCommerce makes the problem of taxation go away by allowing users to set predefined taxation rates for different commodities and regions which saves on time and effort.
7. Great customer support
Users can easily gain access to tech support by submitting a ticket that has details regarding a problem that needs to be solved or just clarification on an issue. As a way of ensuring efficiency of response, WooCommerce has several categories of tickets and users are advised to ensure the ticket is submitted to the right one.
1. The basic level of WooCommerce lacks in functionality
While the features offered at the basic level work well for small business sellers, it’s difficult to effectively scale up to a medium or large enterprise level of eCommerce sales without adding some of the additional Woo Plugins available.
2. WooCommerce is just a plugin
Unlike fully featured software tools this plugin is limited by the fact that it is just a plugin. This causes the user to be reliant on it being updated on a frequent basis, without vulnerabilities, by the plugin author. Luckily, WooThemes has a fantastic track record of this to date.