Consider Using More White Space in Website Design
In order to come up with creative layouts, website designers are always looking for stunning, new and functional ways to make a website stand out. While it's important to look for those opportunities, white space can prove to be just what a page needs to clean it up and wow users. When designers talk about white space, they actually mean the space between elements in a composition. White space is basically a segment of a page that leaves a blank white area between images, text, rows, columns, graphics, margins and a range of other elements living throughout a page. Using the proper amount of this space can create an elegant and friendly user experience which is fundamental in producing an effective website.
One way to think about white space is that it can and should act as a separator for conversion goals on a page. More white space will drive a user to pay more attention to specific areas. Ideally, white space helps to create a journey on a page which enables visitors to stay on websites for a longer duration of time.
Developers should be thinking about every detail of a page that is in progress. Part of that process is taking a step back and evaluating if any areas are in need of additional white space. They should ask themselves "Is this page too busy, too vibrant, or underutilized?".
White space, if used well and correctly, can transform a design. Some of the advantages of white space include:
• It increases content legibility
• It increases interaction by preventing distraction
• It has the ability to highlight call to actions
• It separates unrelated elements in a design
• It helps pad areas that will stack and transform on responsive devices
While using white space, there are a few things to consider. The first is to determine if utilizing it is appropriate for the project at hand. The second is to make sure you do your research on how users interact with white space in relation to the specific industry you are designing for to reduce the chances of over or under-designing. We feel strongly that this space is an underestimated tool in the website design industry that allows you to even further meet and exceed project design objectives.
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