Great Website Designers Focus on Aesthetics!
There are a multitude of factors that assist in the creation of a successful website. It can be difficult to consider all of them when engaging in a specific project. Different web design professionals will proclaim that some are more important than others whether that includes code structure, copy, layout, SEO, Security, speed, link strategy, social integration, content management preferences, etc. I personally believe that each of them plays an equal and vital role in the development of a successful project. I look at each as DNA and each piece of that DNA alters the strategy, vision and over all engagement value of the website. However, my personal favorite aspect of website development is the aesthetics side. I've seen it 1,000 times. Website aesthetics are one of the most common elements of a project that are overlooked. Below, I've named just a few benefits of having a well designed, beautifully structured website.
Drives users to engage
As a web developer you have to ask yourself if a client or a user is ultimately going to engage and interact with the website as you plan when you design mock-ups. If your strategy is to simply slap content into a website, then you're missing out on so many opportunities to use visual elements to enhance the experience and push users closer to engaging with your product or service. A well-designed website encourages users to interact more and drives curiosity in each individual.
Appropriately conveys conversion goals
A website that focuses on its aesthetics often showcases conversion goals in a variety of ways. It uses directional cues and visuals, showcases statistics, presents key data points for those who are factual learners, and is lean in the areas that are not conversion oriented.
Speaks volumes about your brand
Believe it or not, your website says lot about your business. Users will often get the impression that an organization is less organized, process oriented and put together if a website isn't properly designed, clear and concise. Users are looking for a fast and high-end experience. If your website looks dated, is difficult to navigate and fails to present vital information to those who visit, then it can reflect on your brand as a whole. Not just in the digital world but in your face to face business as well. It will serve you well to show the passion for your product or service through the development of a highly visual website.
Ultimately effects your SEO and success
This one is a bit of a no-brainer. I'm sure you've heard it before but design is a huge factor in SEO. Google's algorithm is now so complex that the aesthetics of a website are impossible to overlook. If you expect to be at the top of search engines for various keywords and key phrases then you should seriously further consider the design of your website.
I suggest that you take a step back from this blog, enter the URL for your website into the search bar in a new tab, and evaluate your website and it's design. Ask yourself if the user experience is engaging, if the appropriate visual cues are there to maximize conversions, if it caters to those who aren't your standard demographic, and if your core brand principles are reflected in it. If you need help assessing this, you can contact us as we would be more than happy to discuss how some of these variables may be relevant to your website and where you can improve.
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