When creating a website or a blog, people tend to think about what they think people want to hear first without thinking about how digital content strategy should work, thus typically ignoring vital search engine ranking factors. Getting your content on the front page of top search engines such as Google, Bing and Yahoo is not an easy task. Although each search engine uses a different approach to rank websites and algorithm, they will all consider some or all of the following:
On-Page Search Engine Optimization Factors
When we talk about on-page factors, we are talking about the content based variables on your blog or website that you have full control over like copy, links, images, html structure, etc. A search engine’s main goal is to give visitors the most relevant, useful content that they can find, and to do that, they have to analyze your pages for the factors mentioned.
Your content must be completely unique and free of plagiarism. Top search engines such as Google, Yahoo and Bing expect that you are not just borrowing or copy and pasting content from other websites. Create unique content that can’t be found anywhere else. It’s also important to make your content long enough for consideration. Try to ensure that there are at least 300 highly relevant words on every page.
Create content that’s easy to read and understand. It should also be engaging, entertaining, and informative. Remember, your content plays a very vital role in driving traffic to your website and keeping visitors there.
Keywords and keyword phrases
Search engines look at the density of your keywords and keyword phrases relative to the content on your website. For example, if your content contains 1000 words and your keyword is used 10 times, your keyword phrase density is 1%. Your website would rank higher in search engine results for that particular keyword than a website that only used the keyword two times, with a keyword density of .2% because search engines like Google believe there is a better targeted keyword ratio balance to your copy.
Use keyword phrases that are directly related to what you are selling. Use your keywords naturally throughout your content; do not try to force them. It’s important to find out the most common phrases that people use when looking for your services or products online. Your content should be written for humans, not search engines. Avoid keyword stuffing.
Make Sure your site elements are responsive
Smartphone and tablet usage continues to grow and top search engines have promised to demote websites that are not mobile friendly. If you are wondering how you can make your site mobile-friendly, Google recommends that you use responsive design. This means that your website will display the same content to every visitor but will change the appearance of the website based on the device being used to access it. Google even has a list of great developer tools that will help you evaluate your websites condition.
Links from trusted websites leading back to your own are vital. You should try to get links from websites with a high ranking. This can be tracked by using the moz ranking tool. The tool sits in your bookmark tab and tells you what it assumes a pages rank is. A single link from a trusted institution or company can be worth thousands of links from untrusted domains or directories.
If you want your site to appear on the front pages of top search engines like Google, Bing and Yahoo, you need to create a website that is easy for search engines to crawl, provides a great experience for visitors, is full of interesting and useful content, and is well-advertised to individuals who want what you are offering.