Google’s New Mobile-Friendly Algorithm
Before I start writing this blog I would like to remind you that this blog is purely speculation based on the research I’ve done into the subject matter over the last month or so. Responsive website design has become key to successful online business more so over the last two or three years than it never has. In fact most web developers now develop responsive sites. It may be so important now that your companies site is responsive that they should consider an upgrade.
You may ask yourself what is responsive? What does it mean to have a responsive website? A responsive website is a website that conforms to the browser size that is being displayed on. Essentially, the elements throughout the page will shift themselves, shrink and grow as the browser is scaled. An easy way to tell if your website is responsive is to take the top right corner of your browser and minimize the screen and as you minimize the screen pay attention to if the elements shift or if they just don’t move it all. If you have questions regarding your site been responsive please feel free to contact us.
So, why is it important for your website to be responsive? Well, the primary reason over the last few years has been user experience or UX. What a website is responsive it is more clear to read the call to action stands out more and it asks less of the user than an unresponsive site. When a site is unresponsive, a user has to pinch in it out to read various pieces of content. This can, at times, make the user leave your site because of their frustration. Even with that said, there is now an additional reason to consider how responsive your site is. That additional reason is Google’s new algorithm. They’ve been calling this new algorithm the mobile friendly algorithm. Although, I’m sure they will have a different name when it launched on 21st of April.
There is an speculation that this new algorithm has been designed so that mobile responsive site will carry better results on organic search then those that are unresponsive. In fact, it has been said that the sites that are not mobile friendly will not come up on Google primary search results. This means that your website could possibly fall 2 to 3 or more pages back in search results. Take this is a good change though. This is either an opportunity to invest in your website and your web presence or it’s a chance for your website to grow organically because you’ve already done so. We are excited to see how this will change the face of web development in the market of producers like ourselves. If you have any questions at all regarding this please feel free to contact us.
Here are a few additional articles related to Google’s algorithm changes that may interest you.