Every online business wants to show up at the top of the search results especially when potential customers are looking for products and services they sell. Each day there are millions of people who turn to the different search engines like yahoo, Google, Bing and others to get what they are looking for about certain products and services that they intend on purchasing.
Getting to the top of the search results requires a lot of hard work as well as a solid Search Engine Optimization and when done correctly, SEO can help any business to make more sales and attract more leads. Below are basic SEO tips on how to improve your organic ranking:
· Define a keyword list
You cannot get a top rank in Google while using all the keywords that relates to your business, you should aim at pulling to the top with the most desired keywords. Think about how users will search for your products and services, list the keywords down and check the traffic for every term with online tools like Google’s Keyword planner then pick the keywords with the most traffic
· Quality content will win out
Before using more technical ways to improve your organic ranking, you should keep in mind that high quality, compelling content that compels and interests users and potential customers is very important. Quality content will certainly go viral and Google rewards viral content heavily by increasing its ranking.
· Create cornerstone pages
If you have written different pages on the same keyword, search engines will find it difficult to figure out which page is relevant. Instead, you should merge all the similar content into one cornerstone page on a particular topic, there will be no SEO confusion and you will rank higher.
· Use variation in page content and keyword repetition
Creating relevant page content is one of the best ways to increase organic ranking and a big part of doing this is by using the targeted keywords. Include the important keywords in the first 200 characters as it shows relevance of the content. While you should not repeat the keywords too many times, use it in the content at least 2-3 times for a short page and up to 6 times for longer pages. Also vary the keyword in the content such as splitting it up to help improve your ranking.
· Optimize the page titles
The HTML tag,defines the title of the web page and it is a concise description of the page content. This is the first line of the hyperlinked text that Google displays during an organic search result, it appears in the top frame of browsers. According to Google, this is the second most important SEO element. When coming up with a page title, keep them less than 10 words as any text longer than this is cut off by Google organic results. Include all the important keywords in the title especially at the beginning. You can also include the business name.
· Include the compelling Meta description
This is a short explanation of the page content which is displayed beneath the page title on organic search results. Though Meta descriptions are not as important as page titles when it comes to Google ranking, they help in getting the clicks from users.
Keep the Meta descriptions about 150 characters and include all the targeted keywords that will match the search of users.